Research - M - Illinois MBA - University of Illinois

New Business Facility

Mission Statement

The Illinois Advantage

Illinois Business Consulting (IBC)

Class of 2010 Profile
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Part-time Evening MBA

Professor Tiffany White Studies E-mail Marketing

A recent email marketing study conducted by Illinois MBA Professor Tiffany White shows that overly personalizing email marketing can backfire for the retailer. An article on the study can be found at the Illinois News Bureau.