Marketing focuses on profitably satisfying customers. Successful top managers do this by combining analytical thinking and creativity. Regardless of whether a person wants to be an entrepreneur of the next Microsoft or a president of a Fortune 500 firm, marketing is the key to business success. Consider Business Week's definition, "Marketing is the new language of Business Success."

Prerequisites:
Completion of first-year MBA core curriculum

Required: 
Sixteen hours of approved 500-level courses. Below is a selection of courses that have been offered previously.

Strongly Recommended Courses: It is recommended that all students pursuing a marketing concentration include these courses in their 16 hours.

BADM 521 - Marketing Strategy
BADM 529 - Marketing Research

Elective Courses:
BADM 523 - Consumer Behavior
BADM 524 - Pricing Strategy and Tactics
BADM 525 - New Product Development
BADM 526 - Marketing to Organizations
BADM 528 - Promotional Strategy
BADM 566 - Supply Chain Management
BADM 584 - Global Marketing
BADM 590 - Brand Management
BADM 590 - Product & Market Development for Subsistence Marketplace
BADM 590 - Qualitative Methods in Marketing Research

Students may substitute one course from the list below.

BADM 556 - Electronic Commerce

Each concentration is defined by the courses that are approved for concentration credit as well as substitution courses. Students pursuing a particular concentration who wish to include courses that are not listed must consult with an adviser in MBA Student Affiars regarding the approval process.

Coordinator:
Bill Qualls